Vagusway

To enhance the digital therapy experience for Vagusway users, I refined the app's UX and developed a cohesive UI that aligned with the existing brand identity. Working on behalf of Smith Berlin, I joined an ongoing collaborative design process to optimize user flows, improve usability, and create a more intuitive experience throughout the application. As part of this collaboration, I took over an existing UX concept and further developed it by simplifying user journeys and strengthening the overall user experience. Building on the brand identity created by Lukas Diemling for Smith Berlin, I translated the visual language into a cohesive and accessible user interface tailored to the needs of the product and its users.

In addition, I designed and developed a Shopify-based webshop for Vagusway's breathing test kits, extending the existing brand identity into the e-commerce experience and ensuring a consistent user journey across all digital touchpoints.

Client
Vagusway
Year
2024
Team
On behalf of and in collaboration with Smith Berlin, Lukas Diemling (Art Direction and Product Photography)
Core tasks
Refining the UX and UI design of a browser-based app, setting up, and branding of the brand’s webshop on Shopify
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Emma Apfel